Band promotions can be quite intricate and costly or very simple, but effective. There is no right or wrong way, except maybe choosing only one way. You'll want to capture as many people's attention, as possible, so it only makes sense to go down more than one avenue.
From creating an artistic documentary to go on your website, to having stickers made with your band name, website address and other important information printed on it, band promotions can cover many areas. Stickers and flyers can be given out after a gig, to keep the band's name fresh in people's mind. If you have a website, include that on any promotional material, so they can check out your website when they get home.
At Music-East West radio station promotions are at the heart of everything we do. After a decent radio campaign, there are so many avenues that can be pursued. Radio interviews can be given. Contests can be announced. Tickets to future gigs can be given away. The promotional wheels are always turning!
One of our special services is the artistic documentary to go on your website. It will let fans take a look into your life and learn more about where you've been and where you are heading. This is a great way to promote oneself, especially to keep the buzz going after radio station promotions.
Many groups on the Internet have band promotion sites and it is a great promotional tool, whether you are just coming from radio spins or ready to go on tour. The fan will always have access to band promotion sites and will be looking for bands in their favorite music genre.