What is independent music? Indie music, as its called, can be any genre of popular music. It reaches beyond music and can create subcultures with certain styles attributed to them. Independent music promotion should keep that in mind when working with these musicians. At Music-East West we know the importance of music distribution companies who understand this desire for distance from the more commercial pop music or mainstream culture.
Music-East West has experience with independent music promotion for Indie rock, jazz and jazzfusion musicians of all ages. We understand the indie scene, but more importantly we understand an indie's love of music.
Let's say you have a great jazz band. You get good crowds at your local bookings and you sell your CD at most of your gigs. It seems logical that the next step would be to get that CD into record stores so more people could enjoy your music, right? The problem is, that music distribution companies need to do much more. If all they did was send your CD to the retail stores, there's a good bet your CD would be sitting on the shelves with thousands of others.
To get that same CD off the shelf (much more important!) music CD distribution companies have a better chance of convincing retail stores that your it is going to sell like hotcakes if other things have been in place, such as:
Radio Play and radio station promotions can get you some "spins" and get more interest drummed up for your CD. Knowing that your music is getting play can convince a music store to sell your product. Although many indie musicians would rather just focus on the music, the right balance of publicity and music will make it so that more people get to hear and enjoy your work. That's where we come in. Offering professional band promotions, concert promotions, and documentary filming, we have the music promotion services you need to be successful.
Retail positioning is another area distributors can work with retailers. If a group has a special rack to display their latest CD, giving out a musician biography is something the store may agree to. That's the beauty of publicity and music at work.